A family jewellery store
in the heart of Brussels

The Maison is born from the passion of Paul De Witte in 1932. That year, Coco Chanel launches its first jewellery collection and Tintin is living happily in America. Located in the historic jewellery district of old Brussels, with a view of the Grand Place, the headquarters of the Maison De Witte is now one of the oldest independent Brussels jewellery stores still in operation. And it’s no coincidence: since the opening of the boutique on Petite rue au Beurre, Paul de Witte and his descendants have always taken great care to seek the innovation, elegance, and prestige that would best match to the needs and expectations of their customers.

After the first years and the first successes, then the painful episode of the war of 1940, the fifties brought success to the Maison. In 1958, while Brussels vibrates to the rhythm of a formidable universal exhibition, Nicole De Witte decides to join her father and participate in the marvelous future that would be the Maison. The family saga has begun. De Witte has several addresses at rue au Beurre and la Petite rue au Beurre. It distributes some of the most beautiful Swiss watch brands exclusively and contributes to the success of the Pontiac brand, with which it collaborates in very innovative marketing operations: setting up a “Pontiac Rally” in the streets of Brussels, sponsorship of Tour de France riders (including some famous yellow jerseys), and organization of contests in the national gazettes as shown opposite, etc. Remembering that at the time, bags filled with ballots were manually counted.

The workshop-boutique of the house in rue au Beurre, which was given a facelift in 1975, is a delight for Brussels residents. At De Witte, we not only find prestigious watch collections, but we also manufacture and transform splendid, unique, and personalized jewellery. We sell silver tableware, clocks, and luxury accessories. The family circle is growing: Martine, one of Nicole’s daughters, decided in turn to embark on the adventure on the wake of the 1976 summer heat wave. Under her leadership, De Witte becomes the official partner of the National Bank of Belgium and other renowned companies, allowing a large number of watch enthusiasts and the most novice to appreciate receiving a personalized prestige watch as a gift. This service also remains a real value-added service for our B2B customers today.

In the mid-1990s, it is now Martine’s 3 daughters who launch into the world of watchmaking and jewellery. The arrival of Géraldine, Valérie, and Colombine marks a turning point in the adventure of Maison De Witte, with new dynamics and ideas. In 1997, the company launches its first website and acts as a pioneer in the sector. The family distributes its activities to its various addresses in the shops around the Grand Place and avenue de la Toison d’Or. It also signs with new prestigious brands and welcomes young belgian designers. In 2013, De Witte launches a new store in Stockel and tests a “Pop up Store” on rue Marché aux Herbes. Designed by the architectural firm Lhoas & Lhoas, the Stockel store wins a “Commerce Design Brussels” Award in 2014. The shop on Rue Marché aux Herbes is launched under the “De Witte Generation” flag, with brands stamped as “younger” and “more disruptive” compared to the worlds offered in the traditional shops of Maison De Witte. The ephemeral boutique proves to be successful and this type of formula, as well as special operations, are renewed in partnership with brands such as Daniel Wellington, Rob,  Raidillon, , etc.).